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ALL THE RAGE IN LECH, AUSTRIA

By Robert Pimm

Financial Times Magazine, March 19 2005

Going up is as good as going down on the slopes this year, as skiers warm to the pleasures of the world’s first heated chair-lifts

It’s -20 deg C and the wind is howling when I first feel the heat. So do my fellow passengers.

“Mmm,” says Maya from Leipzig. “That’s pure pleasure.”

“Comfort,” says her friend, Erika.

“All we need now is coffee and cakes,” says Ilse from the Black Forest.

Silence falls on the chair-lift as dry heat warms our nether regions, rising through our ski suits from the padded seats beneath us.

You don’t have to be too strident a critic of consumerism to view some innovations with scepticism. Nowhere is this truer than on the pistes, where new skis, gadgets and must-have accessories appear more regularly than (more…)

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