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How to write great Nut-grafs & Cosmic Kickers: part 3

So you want to write a brilliant blog or newspaper article?  Help is at hand, in three easy stages.

First: decide your message, and make sure people want to read about it.  Part 1 of this series, 7 tips for writing the perfect article, explores how to ensure your piece will land well (links in bold italics are to other posts on this web-site).

Next: structure your article.  Part 2 of this series, Nut-grafs and Cosmic Kickers, sets out a simple 4-step template to write your piece – including how to get started.

What else?  Practice makes perfect.  Read pieces critically.  Understanding how others use these techniques will help you do the same.  Here, in Part 3 of the series, are two more worked examples.  I hope you find them helpful.  If you do, please feel free to re-post this series, or draw it to the attention of others.

Nut-grafs and cosmic kickers: two worked examples

The following article appeared in the Financial times of 22 October 2004.  It includes all the four elements – Lede, Nut-graf, Body and Cosmic Kicker – set out in Part 2 of this series.

Where even experts fear to tread

[Lede]

The Valluga II cable car above St. Anton is one of those boxy, old-fashioned affairs that sways from one mountain peak to another across a gulf of nothingness. At the entrance is a sign showing a pair of skis, crossed out. Next to it, to avoid any confusion, the words: NO SKIS.

“What’s that?” I ask Willi, a fellow skier with whom I am about to enter the six-person cabin.

“It’s OK,” he says. “It means no skis unless you have a guide.”

[Nut-graf]

For skiers who have mastered the basics, the benefits of skiing with a guide are not always clear-cut.  Holidays are all about freedom to do what you want, when you want, and to escape the workplace hierarchy. So it seems perverse to yoke yourself to someone who’s going to tell you where to go and what to do when you get there, especially when you have to pay them handsomely for the privilege. But a good guide can raise the quality of a day’s skiing from enjoyable to sublime. That’s why, when I make my next annual pilgrimage to Lech, in the Arlberg region of western Austria, I’ll be joining Class 3A (or maybe 2B) for at least half my stay to be guided around a resort I already know intimately.

Looking up the hill after the passage of a 3A class in Lech, February 2019 (more…)

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The 4 elements of the perfect article (part 2 of 3): Nut-grafs & Cosmic Kickers

A writer stares at a blank page, sweating.  How to get started?  If only there were a simple guide somewhere to writing articles for the Internet, newspapers or magazines!

So you want to write the perfect article? Welcome. I’ll tell you how.

The essential starting point is that you must have a clear central message What are you trying to say?  What’s your point? Clarity on this makes everything that follows much easier.

Start by reading part 1 of this series “7 tips for writing the perfect article” (links in bold italics are to other posts of mine on this website).  It shows how to decide on your message and make sure what you are writing is relevant.  Later, in part 3, How to write great Nut-grafs & Cosmic Kickers, you can see two worked examples based on the model set out below.

Once you are clear on what you want to say, it’s time to get started.  “The best way to start work is to start work”.  Structure is everything.

Many journalists use a simple template.  There are lots of ways of doing this; but the following, based on advice from a US journalist friend, has worked well for me in numerous feature articles during my time as a freelance journalist.  A worked example is at the end of this blog.

IMG_1781

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Your article should consist of the following elements. I’ve set them out in the order in which they will appear (more…)

7 tips for writing the perfect article (part 1 of 3)

So you want to write a non-fiction piece for publication as a blog, newspaper article or in other media. Let’s call it “an article”. Where to start? Here.

1.  What is your message? A clear message is the most important – and difficult – element of writing an article.  If you don’t know what your message is or why you’re communicating it this way, stop right now.  The good news? Once you’ve decided your key message, the article is already half-written. Check out this piece, where the message is “if you’re going ski-ing a ski-guide may help you have more fun“. That message must be newsworthy and interesting – are you or the editor confident people will want to read it?

2.  How to decide on your message. So what is “newsworthy and interesting”? Two possibilities:

i)  a news peg. Something has happened out in the world. People want to know about it. You’re going to tell them. It could be an anniversary, a local or national event, or a personal angle on something people know about. My piece about Berlin traffic-light men, for example, reports on how images designed for East Berlin began to spread into West Berlin in 2005.

ii)  a news line. Maybe you have something to say which is newsworthy. Invented something new? Got an announcement to make? Published your new book? Developed a miracle diet? If it’s of wide interest, (more…)

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