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So you want to write a brilliant blog or newspaper article? Help is at hand, in three easy stages.
First: decide your message, and make sure people want to read about it. Part 1 of this series, 7 tips for writing the perfect article, explores how to ensure your piece will land well (links in bold italics are to other posts on this web-site).
Next: structure your article. Part 2 of this series, Nut-grafs and Cosmic Kickers, sets out a simple 4-step template to write your piece – including how to get started.
What else? Practice makes perfect. Read pieces critically. Understanding how others use these techniques will help you do the same. Here, in Part 3 of the series, are two more worked examples. I hope you find them helpful. If you do, please feel free to re-post this series, or draw it to the attention of others.
Nut-grafs and cosmic kickers: two worked examples
The following article appeared in the Financial times of 22 October 2004. It includes all the four elements – Lede, Nut-graf, Body and Cosmic Kicker – set out in Part 2 of this series.
Where even experts fear to tread
The Valluga II cable car above St. Anton is one of those boxy, old-fashioned affairs that sways from one mountain peak to another across a gulf of nothingness. At the entrance is a sign showing a pair of skis, crossed out. Next to it, to avoid any confusion, the words: NO SKIS.
“What’s that?” I ask Willi, a fellow skier with whom I am about to enter the six-person cabin.
“It’s OK,” he says. “It means no skis unless you have a guide.”
For skiers who have mastered the basics, the benefits of skiing with a guide are not always clear-cut. Holidays are all about freedom to do what you want, when you want, and to escape the workplace hierarchy. So it seems perverse to yoke yourself to someone who’s going to tell you where to go and what to do when you get there, especially when you have to pay them handsomely for the privilege. But a good guide can raise the quality of a day’s skiing from enjoyable to sublime. That’s why, when I make my next annual pilgrimage to Lech, in the Arlberg region of western Austria, I’ll be joining Class 3A (or maybe 2B) for at least half my stay to be guided around a resort I already know intimately.
Looking up the hill after the passage of a 3A class in Lech, February 2019 (more…)