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How often should you post on your blog? Daily, weekly, monthly? What frequency of blogging will attract maximum readership? You can use social media to increase the readership of your blog posts.
I recently read a blog discussing the case for writing a post every day. The author decided to attempt this for the rest of the year, even if this meant some pretty short posts (“I like waffles!”)
Robert Pimm at SALT Gallery in Istanbul. Note rare shirt logo.
I, on the other hand, am torn. (Aside: my friend Claudia told me in Vienna in 1985 that the words “Keep coming up with love but it’s so slashed and torn”, sung in a raspy voice by David Bowie on the 1981 Queen and David Bowie version sent, to put it politely, a frisson down her spine. It’s at minute 2.16 on the link.)
Evidence suggests that posting lots of blogs gets lots of readers. When I started this blog in 2013 I uploaded a couple of dozen of my newspaper articles in 24 hours and instantly received dozens of followers.
My general policy is to post once a week, usually on a Saturday around 1300. My goal is to give readers around the world something to browse at the weekend. In the past my goal was to pick a time which would work for my followers in the UK and US, but since I have started accumulating readers in India (hello everyone!) I may have to revise that.
Then we have Facebook.
I post all my blog-posts to my page on Facebook. It is one of my top sources of hits.
I also use Twitter and Instagram regularly from my @robertpimm accounts to highlight my blog posts and other social media activity. Usually I try to jazz these up with a photo. Twitter has the big advantage that you can reach out to people you don’t know, although it is a tough, competitive world out there with hundreds of tweets posted every minute of every day.
Comments welcome! Feel free to reply in the comments box below or, if you’re on Facebook, comment there. If you have deep or dark thoughts and don’t want to share them with others, send me an e-mail using the “Contact Me” page above.
I look forward to hearing from you.