Robert Pimm

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7 tips for writing the perfect article (part 1 of 2)

So you want to write a non-fiction piece for publication as a blog, newspaper article or in other media. Let’s call it “an article”. Where to start? Here.

1.  What is your message? A clear message is the most important – and difficult – element of writing an article.  If you don’t know what your message is or why you’re communicating it this way, stop right now.  The good news? Once you’ve decided your key message, the article is already half-written. Check out this piece, where the message is “if you’re going ski-ing, you may find that a ski-guide helps you have more fun“. That message must be newsworthy and interesting – are you or the editor confident people will want to read it?

2.  How to decide on your message. So what is “newsworthy and interesting”? Two possibilities:

i)  a news peg. Something has happened out in the world. People want to know about it. You’re going to tell them. It could be an anniversary, a local or national event, or a personal angle on something people know about. My piece about Berlin traffic-light men, for example, reports on how images designed for East Berlin began to spread into West Berlin in 2005.

ii)  a news line. Maybe you have something to say which is newsworthy. Invented something new? Got an announcement to make? Published your new book? Developed a miracle diet? If it’s of wide interest, (more…)

Journalism index

Lundylong

This is a selection of my journalism.  Because most of my FT articles from 2003-2006 are now archived, I have reproduced them here. For other newspapers, there are still some live links.  NB the titles were inserted by the sub-editors.

– 1 August 2003, Financial Times, “Behind every great woman…” (the challenges of being a male partner of a famous or successful woman)

– 8 August 2003, Financial Times, “Where the wall came down” (a walk around the Berlin Wall)

– 6 September 2003, Financial Times, “Island with well-hidden treasures” (Lundy Island)

– 13 December 2003, Financial Times, “A tale of two all-in resorts” (German vs French holiday resorts)

– 7 February 2004, Financial Times, “Rag’n’bones to riches” (birthday of Mary, an 80 year-old from Arsenal)

– 27 March 2004, Financial Times, “Austrian idyll far from the well-worn pistes” (Lech)

– 27 March 2004, Financial Times, “When dinner becomes the last supper” (the joys of German waiters)

– 30 April 2004, Financial Times, “Enough Buddhas for today” (Bangkok)

– 10 July 2004, Financial Times, “We’ll soon all beg to fly business” (how airlines plan to make us upgrade)

– 17 July 2004, Die Welt, “Im Dienst Ihrer Majestät” (women’s diplomatic careers)

– 31 August 2004, Financial Times, “Balmy breezes and beach bars in Berlin

– 23 October 2004, Financial Times, “Where even experts fear to tread” (guided ski-ing in Austria)

– 23 October 2004, Financial Times, “Sole mates” (Strolz ski boots)

– 7 November 2004, Boston Globe, “New Zealand at a crossroads” (NZ tourism)

– 20 November 2004, Financial Times, “The Penguin’s Distressed. We’d Better Go” (NZ eco-tourism)

– 29 January 2005, Financial Times, “The Joy of Roaming the English Countryside” (long-distance footpaths)

– 29 January 2005, Financial Times Magazine, “All the Rage in Berlin” (Little Traffic Light Men)

– 19 February 2005, Financial Times, “From Tears to Triumph” (Lech ski school)

– 19 March 2005, Financial Times Magazine, “All the Rage in Lech, Austria” (heated ski lift seats)

– 20 August 2005, Financial Times, “Rattle and Roll to the Alps” (night ski-trains)

– 21 January 2006, Financial Times, “Charmed By the No-Frills Alternative” (basic Austrian country hotels)

– 5 February 2006, Boston Globe, “A flaming end to Carnival and winter’s woes” (Cologne Carnival)

– 24 April 2006, Financial Times, “When Tourist Reinvention Spins Out of Control” (the over-development of Barcelona)

– 25 June 2006, Boston Globe, “A Temple to Faith, Time and Resolve” (Barcelona’s Sagrada Familia)

– 8 July 2006, Financial Times, “Nice Buildings, Shame About the Events” (Can hosting sporting events give you good PR?)

– 3 September 2006, Boston Globe, “When hush, crowds descend” (Vienna Zentralfriedhof)

– 2 September 2007, Boston Globe, “History in the Tropics” (St Helena)

 

StH long
Anyone who can identify the buildings in both pix on this page – let me know.  

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