Can hosting a World Cup boost a country’s image?

Robert Pimm
Robert Pimm

Staging sporting events for economic gain or political purposes rarely works.

In the wake of Germany’s brilliant triumph in the 2014 World Cup, it’s worth casting an eye over my 2006 piece, written on the eve of the World Cup final in Berlin that year.  I wrote then that: “The only reliable way to wow a global sports audience is with – wait for it – outstanding sporting achievement”.

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Who will we remember most in 5 years’ time?  Brazil, for hosting the tournament?  Or Germany for winning it?   Thoughts welcome.

I took the picture, by the way, in Berlin’s Olympic Stadium, built for the 1936 Games and restored for the 2006 World Cup final.

And I should add, as always, that the sub-editors write the headlines – not the journalists!

P.S. you can sample more fresh, original writing on this site via my 5 pleasure paths.  If you enjoy it please follow me on Facebook.  Or you can join my mailing list.

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