Writing tips: how often to post?

Robert Pimm
Robert Pimm

How often should you post on your blog?  Daily, weekly, monthly?  What frequency of blogging will attract maximum readership?  You can use social media to increase the readership of your blog posts.

I recently read a blog discussing the case for writing a post every day. The author decided to attempt this for the rest of the year, even if this meant some pretty short posts (“I like waffles!”)

Robert Pimm writing

Robert Pimm at SALT Gallery in Istanbul.  Note rare shirt logo.

I, on the other hand, am torn.  (Aside: my friend Claudia told me in Vienna in 1985 that the words “Keep coming up with love but it’s so slashed and torn”, sung in a raspy voice by David Bowie on the 1981 Queen and David Bowie version sent, to put it politely, a frisson down her spine.  It’s at minute 2.16 on the link.)

Evidence suggests that posting lots of blogs gets lots of readers.  When I started this blog in 2013 I uploaded a couple of dozen of my newspaper articles in 24 hours and instantly received dozens of followers.

My general policy is to post once a week, usually on a Saturday around 1300.  My goal is to give readers around the world something to browse at the weekend.  In the past my goal was to pick a time which would work for my followers in the UK and US, but since I have started accumulating readers in India (hello everyone!) I may have to revise that.

Then we have Facebook.

I post all my blog-posts to my page on Facebook.  It is one of my top sources of hits.

I also use Twitter and Instagram regularly from my @robertpimm accounts to highlight my blog posts and other social media activity.  Usually I try to jazz these up with a photo.  Twitter has the big advantage that you can reach out to people you don’t know, although it is a tough, competitive world out there with hundreds of tweets posted every minute of every day.

Comments welcome!  Feel free to reply in the comments box below or, if you’re on Facebook, comment there.  If you have deep or dark thoughts and don’t want to share them with others, send me an e-mail using the “Contact Me” page above.

I look forward to hearing from you.

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6 Responses

  1. Hi Robert,
    I couldn’t read your posts for a while. I think it is not about you but it is about us (your followers). Sharing is caring. We should care more and show it by like, share and comment posts we really like.

    Regarding your question, about # of tweets or posts, as long as you feel that you are ready and happy to share, how many posts you share is not so important.As long as you know at least one person is reading your post everyday and waiting eagerly the next post, it is quite satisfying unless you earn money from blogging.

  2. Robert – I’ve been saving Biotime up – I like to have control over when I am reading. Sometimes it suits me to read things in snatches – on train journeys, for example. But once I have started a book I want to be able to finish it at my own speed: maybe in one sitting, maybe in many. It would be immensely frustrating to have caught up with the author and and to be able to go no further until the next instalment is published; like having a streamed video on a slow dial-up connection. Richard

  3. Thank you for an interesting post. I have not yet connected my blog to Facebook, and I have wondered if that is something that really is useful. I am new to this, so I do not know.

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