Robert Pimm

Home » Journalism » Can hosting a World Cup boost a country’s image?

Can hosting a World Cup boost a country’s image?

In the wake of Germany’s brilliant triumph in the 2014 World Cup, it’s worth casting an eye over my 2006 piece, written on the eve of the World Cup final in Berlin that year.  I wrote then that: “The only reliable way to wow a global sports audience is with – wait for it – outstanding sporting achievement”.

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Who will we remember most in 5 years’ time?  Brazil, for hosting the tournament?  Or Germany for winning it?   Thoughts welcome.

I took the picture, by the way, in Berlin’s Olympic Stadium, built for the 1936 Games and restored for the 2006 World Cup final.

And I should add, as always, that the sub-editors write the headlines – not the journalists!

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